OCADU Recruitment Poster
OCAD University is a post-secondary art and design school that produces the creative industry’s most innovative graduates. To attract potential students, OCADU wanted a poster that was equally innovative. Cosmic created a poster that engaged physically and digitally by encouraged students to “Reveal Your Future” by taking a photo with their flash on. Through an innovative printing technique, a new message was captured only on their smartphones, allowing them to easily post on social media!