Marketing Hall of Legends Gala
The Marketing Hall of Legends is an event created by the Toronto Chapter of the American Marketing Association (AMA) to honour Canadians who have achieved excellence in the field of marketing. The creative developed had to be of epic proportions to mark the 10th year milestone of Marketing Hall of Legends history as well as express the idea that the individuals being celebrated are considered champions in the industry. Those reaching legend status break new ground and fearlessly forge the path to success. Cinematic style was referenced from vintage movie posters that depict the heroes of films in all of their glory (National Lampoon’s parody of a Star Wars poster). Stock photography would not suffice for this project so an in-house photoshoot was coordinated to ensure idea was properly communicated. Cosmic was so dedicated to the creative that they utilized their own designers to stand in as the admirers!