Jack Daniel's Supporting Act

Jack Daniel’s has always had a connection to the music community. To give back to that very same music community, Jack Daniel’s worked with Cosmic to develop a campaign that would allow people to realize their own musical dreams. Using a contest Website as a hub, Contestants submit videos describing what they need to keep music in their life. The very best videos had their wildest wishes granted. Partnering with Canadian rock icon Sam Roberts as a brand ambassador, a film crew set out with Roberts as he granted the winners wishes across the country! Cosmic provided naming, a logo, website and full creative branding. After generating hundreds of names, “Supporting Act” was chosen because it best reflected the values of the campaign. The logo was developed to fit within Jack Daniel’s strict brand guidelines as well as communicate the musical association.