Massey Hall and Roy Thomson Hall Rebrand

The Corporation of Massey Hall & Roy Thomson Hall is a not-for-profit organization operating several premier concert venues around Toronto. Cosmic was asked to help unify their disparate array of brands and communications. Drawing upon the organization’s history, Cosmic developed a comprehensive identity system focusing on strong typographic, colour and grid systems. The result was the creation of unique identities for each venue while still utilizing shared brand standards for other Corporate communications and programs.